Social media has become the new medium by which businesses are promoting their products. The spin on this new marketing approach for businesses is an “interactive” approach. It has become evident that social media is a direct communication between businesses and their consumers. Businesses have far more control over their image through these internet communication tools. They can address customers’ concerns and questions. Social medium also allows organizations know how people are reacting to their product, and advertising efforts faster than ever. If a person has complaints about a particular brand of product you will sure here about it on a site like Twitter.
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